“Open Lectorium”: lecture by Karolina Sikirinskaya, Head of the International Cooperation Department of the Institute of Public Administration and Civil Service (IPACS), RANEPA, “Peculiarities of style’s visual perception. Corporate identity or signature style”
The Corporate identity of a civil servant is one of the important components of the specialist in this field. Personal development and self-expression of a young specialist, of course, is an important element of socialization. However, the responsible approach of future government officials to work should be reflected, among other things, in the style of clothing. The teachers and staff of the IPACS RANEPA decided to discuss with the students of the direction of state and municipal administration the basic rules of Corporate identity and talk about the personalization of one or more images.
On March 16th, a lecture by Karolina Sikirinskaya, Head of the International Cooperation Department, IPACS RANEPA, was held at the Institute, in which she told students in the program “Effective Public Administration” about what Corporate identity is and when it is appropriate to wear one or different kind of clothing.
During the lecture, students learned about the main stages in the development of the fashion industry, as well as about the features of the business style in different regions. Speaker told students in detail about international examples of Corporate identity and pointed out the types of mistakes that can occur when choosing clothes depending on a particular event. It all depends on the specific place, time, purpose of the visit and the message of the meeting. That is why, the selection of wardrobe and a specific image should be deliberate and advise the occasion. The students also discussed in detail the difference between the visual effect of a civil servant and an office worker in the business sphere and studied the rules for choosing a male and female suit using examples. At the end of the lecture students gave a description of different styles of clothing using their examples, and voiced the most common mistakes when choosing a business wardrobe.
Participants shared their impressions of the lecture.
Maxim Prokoshin, Deputy Dean of the Faculty of State and Municipal Administration of the IPACS, noted:
“A future manager needs to know the peculiarities of business style, because, including through clothing, we broadcast different values, and they must be correct.”
“Karolina Alexandrovna told us about the differences in fashion in different countries, she discussed with us the image of a civil servant, how it differs from an entrepreneurial one. The analysis of images of famous political figures will be very memorable. Using live examples, we discussed how not to dress for work, what colors are best to use. I really liked the master class, as it was very lively and interesting!” –shared 4th year student in the program “Effective Public Administration” Anastasia Kaptsova.
“A master class by Karolina Aleksandrovna on the perception of style and fashion made an indelible impression on me. There was no need to get bored at it – the speaker actively interacted with the audience and demonstrated the laws of style using illustrative examples. The story about the birth of fashion was especially memorable. I want to express my gratitude to the Karolina Alexandrovna for such a lively and informative master class, because the knowledge gained on it will undoubtedly be useful to us in our future professional activities!” – said 4th year student in the program “Effective Public Administration“ Inna Dzhurtubaeva.